Gartner Magic Quadrant 2025: Microsoft and Qlik Reaffirm Leadership in BI and Analytics Platforms
What Is the Gartner Magic Quadrant for Analytics and BI Platforms?
The Gartner Magic Quadrant for Analytics and Business Intelligence Platforms is an annual analysis that evaluates and positions leading market tools based on their ability to execute and the completeness of their vision.
These platforms enable organizations to:
- Model, visualize, and analyze data to support informed decision-making;
- Create interactive dashboards and automated reports;
- Optimize operations based on real-time data.
With the growing use of AI, automation, and data integration, the 2025 Magic Quadrant reflects a new phase of modern Business Intelligence.
Gartner Magic Quadrant for Analytics and Business Intelligence Platforms 2025
Key Trends for Business Intelligence in 2025
Gartner highlights three major trends that are transforming the landscape of BI and Analytics platforms:
💡 1. Generative AI (GenAI) at the Core of Analytics
Leading platforms, such as Power BI and Qlik Sense, are incorporating generative AI to automate:
- The creation of reports, visualizations, and metrics;
- Generation of insights from natural language;
- Pattern discovery based on machine learning.
These capabilities boost productivity for both analysts and decision-makers.
🌍 2. Democratization of Analytics
Modern BI platforms are making data access easier and more secure:
- Collaborative and self-service dashboards;
- Integrated Data Governance with content certification;
- Multi-platform access, from web to mobile.
🔗 3. End-to-End Integration
Solutions like Microsoft Fabric stand out by unifying components such as:
- Data lakes, data warehouses, and data engineering;
- Data science and real-time operations;
- Analytical layers within a single data ecosystem.
Microsoft Power BI 2025: Consolidated Leadership with Fabric and Copilot
Microsoft maintains its leadership position in the 2025 quadrant, highlighting Power BI as a key component of Microsoft Fabric. The integration of tools such as OneLake, Spark, Real-Time Analytics, and Copilot with generative AI makes Power BI a comprehensive and AI-assisted BI platform.
🔑 Key Strengths:
- Dominant market presence, facilitating adoption and support;
- Copilot in Power BI, boosting productivity with AI;
- Flexible licensing with per-user or capacity-based options.
⚠️ Points of Caution:
- Changes in Fabric pricing and licensing may cause confusion;
- Dependence on Azure Cloud for certain advanced features;
- Challenges in managing workload isolation in shared environments;
Qlik Sense 2025: Innovation in Associative Analytics and Cloud-Agnostic Solutions
Qlik continues to be recognized as a leader thanks to its data-centric approach and innovation in AI and automation. The Qlik Cloud platform provides a robust solution for organizations that value flexibility and exploratory insights.
🔑 Key Strengths:
- High customer satisfaction and retention;
- The associative model itself, which allows exploring data without predefined paths;
- Compatibility with multicloud environments and enterprise applications.
⚠️ Points of Caution:
- Lack of a proprietary cloud ecosystem, which may limit corporate strategies;
- Lack of a serverless architecture, which can be a constraint in data lakehouse environments;
- NLQ (Natural Language Query) capabilities are still somewhat limited compared to other providers offering more robust natural language interactions.
Relevance of This Report for Your Organization
The 2025 Gartner Magic Quadrant reinforces a clear message: the best BI platforms are those that:
- Incorporate generative AI and advanced automation;
- Operate as comprehensive and scalable data platforms;
- Help organizations build a data-driven decision-making culture.
Both Microsoft and Qlik reaffirm their leadership in BI and Analytics platforms. Each represents a strong strategic choice for organizations looking to modernize their analytics practices and gain a competitive edge
How Can We Support Your Analytics Journey?
At F5tci, we are specialists in implementations using Microsoft Power BI, Microsoft Fabric, Qlik Sense Client-Managed, and Qlik Cloud Analytics.
We help companies define data strategies aligned with business objectives and implement modern analytics solutions, with a focus on AI and cloud.
📩 Want to discuss your BI and Analytics roadmap for 2025?
Talk to our team of experts. We're ready to help.
