{"id":14212,"date":"2020-09-04T15:24:04","date_gmt":"2020-09-04T15:24:04","guid":{"rendered":"https:\/\/www.f5tci.com\/?p=14212"},"modified":"2021-05-10T14:09:39","modified_gmt":"2021-05-10T14:09:39","slug":"digital-signage-business-intelligence","status":"publish","type":"post","link":"https:\/\/f5tciwp-bvb7c2g3gvd3b9ef.francecentral-01.azurewebsites.net\/en\/2020-09-04_digital-signage-business-intelligence\/","title":{"rendered":"Digital Signage &#038; Business Intelligence &#8211; Integrar solu\u00e7\u00f5es"},"content":{"rendered":"<p><strong>Como otimizar a divulga\u00e7\u00e3o de informa\u00e7\u00e3o dentro da organiza\u00e7\u00e3o<\/strong><\/p>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17534 aligncenter\" src=\"https:\/\/www.f5tci.com\/wp-content\/uploads\/2020\/09\/digital-signage-1.jpg\" alt=\"\" width=\"344\" height=\"339\" \/><\/p>\r\n<p>As organiza\u00e7\u00f5es t\u00eam vindo a aumentar os seus recursos em Business Intelligence (BI), de forma a tomar partido da multiplicidade de dados que recolhem e transform\u00e1-los em informa\u00e7\u00e3o capaz de sustentar o processo de tomada de decis\u00e3o. Historicamente, apenas alguns colaboradores da empresa tinham acesso a essa informa\u00e7\u00e3o, todavia, esta realidade tem vindo a mudar ao longo do tempo, acompanhando a evolu\u00e7\u00e3o tecnol\u00f3gica e a simplicidade de utiliza\u00e7\u00e3o das ferramentas de BI. \u00c9 cada vez mais f\u00e1cil encontrar e partilhar informa\u00e7\u00e3o e, consequentemente, fortalecer a cultura de colabora\u00e7\u00e3o assente em dados.<\/p>\r\n\r\n\r\n\r\n<p>Face \u00e0 conjuntura atual, os desafios que se elevam n\u00e3o adv\u00eam maioritariamente da recolha e tratamento dos dados, mas tendem a concentrar-se na apresenta\u00e7\u00e3o e partilha dos mesmos dentro da organiza\u00e7\u00e3o: De que forma posso facilitar a exposi\u00e7\u00e3o de informa\u00e7\u00e3o selecionada a um grupo-alvo da minha empresa? Como poder\u00e1 beneficiar a minha organiza\u00e7\u00e3o?<span class=\"has-inline-color has-vivid-cyan-blue-color\"> <\/span><span style=\"color: #0577b9;\" class=\"has-inline-color\">E que tecnologias me podem auxiliar neste processo?<\/span><\/p>\r\n\r\n\r\n\r\n<p>Uma solu\u00e7\u00e3o emergente, \u00e9 o <a href=\"https:\/\/www.f5tci.com\/digitalsignage\/\"><strong><span style=\"color: #0577b9;\" class=\"has-inline-color\">Digital Signage.<\/span><\/strong><\/a>\u00a0Este sistema de comunica\u00e7\u00e3o que utiliza ecr\u00e3s para exibir conte\u00fados diversos que obedecem a uma calendariza\u00e7\u00e3o programada, est\u00e1 tipicamente associado ao setor do retalho e publicidade, contudo apresenta v\u00e1rias vantagens quando utilizado em ambiente corporativo:<\/p>\r\n\r\n\r\n\r\n<p><span style=\"color: #0577b9;\" class=\"has-inline-color\">\u2022 <\/span>Facilita a transmiss\u00e3o de informa\u00e7\u00e3o importante para os colaboradores, tais como not\u00edcias, eventos e comunicados da empresa;<br \/><span style=\"color: #0577b9;\" class=\"has-inline-color\">\u2022 <\/span>Refor\u00e7a a conformidade no local de trabalho: exibi\u00e7\u00e3o de objetivos, miss\u00e3o e valores da empresa, bem como procedimentos de seguran\u00e7a e preven\u00e7\u00e3o de acidentes no trabalho;<br \/><span style=\"color: #0577b9;\" class=\"has-inline-color\">\u2022 <\/span>Permite o acesso a indicadores de gest\u00e3o atualizados, atrav\u00e9s da integra\u00e7\u00e3o com ferramentas de BI e exibi\u00e7\u00e3o de dashboards com Key Performance Indicators (KPI) de suporte \u00e0 tomada de decis\u00e3o, an\u00e1lise de objetivos (efici\u00eancia real vs prevista) ou at\u00e9 motivacionais (faltam x% para objetivo).<\/p>\r\n\r\n\r\n\r\n<p>A integra\u00e7\u00e3o de solu\u00e7\u00f5es de BI em Digital Signage atua como catalisador da difus\u00e3o de informa\u00e7\u00e3o dentro da empresa, na medida em que facilita a sua exibi\u00e7\u00e3o e consumo por m\u00faltiplos colaboradores. A informa\u00e7\u00e3o partilh\u00e1vel, oriunda das aplica\u00e7\u00f5es de BI, constru\u00eddas para o departamento de recursos humanos, financeiro, vendas e produ\u00e7\u00e3o, pode ser controladamente exibida desde a entrada da empresa, aos locais de lazer e conv\u00edvio dos colaboradores, at\u00e9 aos distintos departamentos e no ch\u00e3o de f\u00e1brica. Desta forma, o contacto com a informa\u00e7\u00e3o come\u00e7a a fazer parte da cultura da empresa, mesmo para os colaboradores que, por falta de sensibiliza\u00e7\u00e3o ou integra\u00e7\u00e3o nas rotinas de trabalho, n\u00e3o acedem com frequ\u00eancia \u00e0 mesma.<\/p>\r\n\r\n\r\n\r\n<p><span style=\"color: #0577b9;\" class=\"has-inline-color\">Como escolher uma solu\u00e7\u00e3o de <a href=\"https:\/\/www.f5tci.com\/wp-content\/uploads\/2021\/04\/Digital-Signage-Content-Communcation-System.pdf\">Digital Signage<\/a>?<\/span><\/p>\r\n\r\n\r\n\r\n<p>A sele\u00e7\u00e3o da solu\u00e7\u00e3o mais adequada depende do contexto e objetivo da utiliza\u00e7\u00e3o corporativa. Contudo devem ser considerados os seguintes t\u00f3picos:<\/p>\r\n\r\n\r\n\r\n<p><span style=\"color: #0577b9;\" class=\"has-inline-color\">\u2022 <\/span>Simplicidade de configura\u00e7\u00e3o e gest\u00e3o de conte\u00fados;<br \/><span style=\"color: #0577b9;\" class=\"has-inline-color\">\u2022 <\/span>Facilidade de ado\u00e7\u00e3o da solu\u00e7\u00e3o por utilizadores sem conhecimento t\u00e9cnico especializado;<br \/><span style=\"color: #0577b9;\" class=\"has-inline-color\">\u2022 <\/span>Flexibilidade na adapta\u00e7\u00e3o ao hardware;<br \/><span style=\"color: #0577b9;\" class=\"has-inline-color\">\u2022 <\/span>Garantia de acesso a um servi\u00e7o de suporte;<br \/><span style=\"color: #0577b9;\" class=\"has-inline-color\">\u2022 <\/span>Capacidade para integrar com outras tecnologias (ex: Touchscreen, sensores IoT\u2026);<br \/><span style=\"color: #0577b9;\" class=\"has-inline-color\">\u2022 <\/span>Integra\u00e7\u00e3o f\u00e1cil com ferramentas de BI adotadas pela empresa.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>In\u00eas Pinho | Sales Consultant<\/p>","protected":false},"excerpt":{"rendered":"<p>Como otimizar a divulga\u00e7\u00e3o de informa\u00e7\u00e3o dentro da organiza\u00e7\u00e3o As organiza\u00e7\u00f5es t\u00eam vindo a aumentar os seus recursos em Business Intelligence (BI), de forma a tomar partido da multiplicidade de dados que recolhem e transform\u00e1-los em informa\u00e7\u00e3o capaz de sustentar o processo de tomada de decis\u00e3o. Historicamente, apenas alguns colaboradores da empresa tinham acesso a [&hellip;]<\/p>","protected":false},"author":1,"featured_media":17297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184,1,186],"tags":[],"class_list":["post-14212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","category-digitalsignage","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Signage &amp; Business Intelligence - Integrar solu\u00e7\u00f5es - F5tci<\/title>\n<meta name=\"description\" content=\"A par do desafio de recolher e tratar dados, surge o desafio de apresentar a informa\u00e7\u00e3o dentro da organiza\u00e7\u00e3o: o Digital Signage \u00e9 a resposta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/f5tci.com\/2020-09-04_digital-signage-business-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage &amp; 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