How to apply AI, automation, and data quality with Qlik
Qlik, traditionally recognized for its strong visualization and analytics capabilities, has been expanding its scope with solutions increasingly focused on data intelligence—integrating data quality, automation, and augmented intelligence (AI) into its core.
In a landscape where organizations increasingly rely on real-time data to make critical decisions, the need for robust, scalable, and intelligent platforms has never been clearer.
Data quality in the Qlik platform
Before talking about AI, it is essential to address data quality. After all, intelligent models are only as good as the data that feeds them.
Data governance and integration tools (Qlik Data Integration & Talend)
Qlik strengthened its portfolio with the acquisition of Talend, integrating data quality and data governance capabilities directly into the Qlik Cloud platform. Key highlights include:
- End-to-end data lineage: full traceability of data origins and transformations.
- Regras de qualidade automatizadas: deteção e tratamento de inconsistências.
- Integration with data governance and compliance policies.
These mechanisms ensure that the data used in dashboards is not only visual but also accurate, traceable, and auditable.
AI and Automation in Qlik: Intelligence within reach
Qlik is democratizing AI by offering no-code, intuitive tools for business teams. The goal extends beyond dashboards: it’s about empowering decision-makers with AI capabilities that were once reserved for data scientists.
Recent highlights include:
Qlik AutoML
Qlik AutoML allows users to build predictive models directly in the Qlik Cloud interface—no coding required. This feature enables:
- Create predictions using historical data.
- Assess key metrics, including accuracy, precision, and recall.
- Apply the results directly to dashboards and workflows.
All delivered visually, intuitively, and with high impact for both data and business teams.
Qlik Answers: AI-Powered Conversational Business Intelligence
Among Qlik’s most recent AI innovations is Qlik Answers—a natural language feature leveraging generative (RAG) technology.
Qlik Answers enables users to:
- Interact with data directly through natural language queries.
- Get visual responses with insights automatically generated and interpreted.
- Explore data in an assisted and contextualized manner.
By removing technical barriers, this enables non-technical users to make informed, data-driven decisions—especially in business areas less familiar with SQL or conventional BI practices.
Qlik Application Automation: Data and Action Orchestration
Qlik Application Automation is a low-code platform for orchestrating tasks and data workflows. It allows users to:
- Seamlessly integrate with platforms like Slack, Teams, Salesforce, and others.
- Streamline dashboard updates and automate alerts and notifications.
- Design smart workflows driven by events and business rules.
Practical Use Cases: Leveraging AI in Decision-Making Workflows
Consider a scenario in which Qlik uses sales and behavioral data to predict the probability of a customer contract cancellation. This AutoML-generated prediction then initiates an automated workflow through Application Automation that:
- Automatically updates the CRM with the predicted churn information.
- Notifies the account manager;
- Initiates a sales follow-up workflow.
Such orchestration empowers real-time decision-making using trusted data, actionable insights, and explainable AI—all seamlessly within the Qlik ecosystem.
Qlik demonstrates a strong commitment to the future of data analytics. With capabilities such as AutoML, Application Automation, and Qlik Answers, the platform is evolving beyond a traditional BI tool into a full-fledged ecosystem for augmented, data-driven intelligence.
Why Rely on a Qlik-Expert Consultancy?
Although the platform offers powerful capabilities, achieving success requires both technical know-how and strategic insight. We support our clients in:
- Design and implement a consistent data flow;
- Implement AI practically, delivering tangible results;
- Ensure robust data governance, high performance, and security across Qlik environments.
Our certified specialists accompany every phase, from architecture through to final delivery, ensuring that technology translates into tangible business value.
📣 Are you ready to bring AI and automation into your Qlik environment—practically, securely, and with measurable business impact?
Book a technical consultation with our specialists and unlock the full potential of your data platform.
Frequently Asked Questions (FAQ)
❓ What is Qlik AutoML?
Qlik AutoML is a no-code automated machine learning capability embedded in Qlik Cloud, allowing organizations to generate predictions from historical data and seamlessly apply them within dashboards.
❓ How does Qlik Answers work?
It is a generative AI–powered feature that allows users to engage with data through natural language, receive explanatory visualizations, and explore insights in an assisted manner.
❓ What can I automate with Qlik Application Automation?
This includes everything from dashboard updates and alerts to integrations with external applications and business workflows triggered by events or predictive insights.
